Candidates will demonstrate that the identified markets are
well-positioned for success including:
Unique Quality
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At least one unique element such as:
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Unique product i.e. Breed
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Geographic identification i.e. Northern Ontario
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Brand
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Marketing channels i.e. Route to market (retail store, local market etc.)
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Business approaches
Customer Relationship
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Close personal relationships driving repeat sales and premiumization
Investment
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Quota purchase arrangements defined
Compliance
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Fully compliant with the On-Farm Food Safety Assurance Program (OFFSAP) and the Animal Care Program (ACP)
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Digitally enabled